Madrid and Barcelona were the two cities chosen to open Coloquios ATREVIA, a series of events for a small group of guests which are intended to serve the exchange of ideas and knowledge between professionals from the world of communication.
“How to communicate in Latin America” was the title chosen for the first Coloquio ATREVIA and it was attended by two of our directors of LATAM: Carlos Ruiz-Ocaña, director of ATREVIA Mexico and Elena Fernández, director of ATREVIA Ecuador.
The meeting where Directors for Communication and Public Relations participated with different leaders of companies in Spain served to define the optimal strategies while approaching business opportunities in Latin America.
Elena Fernández´s (director of ATREVIA Ecuador) main idea where she says “We are speaking about globalism in front of regionalism” has begun to take shape. Due to this it is crucial to understand that “we are speaking the same language, but it is fundamental to segment when addressing our clients in Latin America”.
Carlos Ruiz-Ocaña, director of AREVIA Mexico, stated the key principles when creating new opinion spaces in the Aztec country: “the distrust of many people in the independence of many methods of communication in Latin America has encouraged the communication on social networks, a space that is seen to have freedom of expression”. To construct this relationship, he signaled that they have to reinforce interpersonal relations “when doing business with Mexico, it is very important to generate personal trust with the spokesperson”.
Finally, Carlos Ruiz-Ocaña wanted to highlight “in Mexico, Internal Communications and Corporate Social Responsibility are two areas until now that haven´t been worked on much. We are excited about starting things”, he concluded.
With the hashtag #coloquiosAtrevia, followers on Twitter were able to follow the event in real time, as well as participating with questions in an interesting debate that was created on social media.
In this way, ATREVIA was welcomed into this new series of event breakers in a new way of generating, sharing and divulging knowledge within the area of communication.
