Anyone who has become aware of the evolution of the Internet in recent years (or is just simply connected) will know that being a successful social network for a long time is not an easy task. Without looking back too much, we would run out of fingers on our hands if we had to count all those initiatives that used to have millions of users and were valued in millions of dollars that are now forgotten. Without a doubt, it…
Category: Online
4 steps for successful SEO on your YouTube channel Why YouTube When a company plans to create a YouTube channel, it normally responds to the need of storing audiovisual material so that it will become accessible. Almost every strategy starts from scratch. It is an excuse to embark on YouTube but one of the most relevant positioning tools in search engines is: Search Engine Optimization (SEO). Taking care of SEO on YouTube makes sense as it is the second most used…
A few weeks ago, IAB Spain, the advertising, marketing and digital communication association in Spain, presented the 4th Study of the Activity of Brands on Social Media, the fourth edition of the report that arises from the need to standardize the activity of brands on social media. Based on the PRGS model (Presence, Response, Generation and Suggestion), the report brings the attention of some of the presented conclusions. They contribute their grain of sand in this confusion and that those…
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