Social Listening,
Digital Intelligence
and Data analytics
SOCIAL LISTENING & DATA ANALYTICS. MARKET RESEARCH IN THE DIGITAL ECOSYSTEM
We make sure the digital environment keeps no secrets from our clients. With advanced social listening and exhaustive monitoring of conversations on each brand and sector, we provide actionable and valuable information for strategic decision making and business development.
CONSUMER ANALYSIS
- Consumer experience and needs analysis through participation in forums, social media and feedback
- Consumer trend research based on the digital conversation
- Research on consumer perception based on their social media and digital activity
BRAND IMAGE
- Brand reputation analysis through the digital perception of its stakeholders
- Monitoring of reputational crises in real time through the conversation generated in social networks and digital media
- Reputational surveillance through continuous monitoring of the mentions it receives in social networks and digital environments
ENVIRONMENTAL ANALYSIS
- Analysing the shared conversation by identifying positions and arguments by groups
- Key Opinion Leaders mapping by topics and areas based on their influence and digital reach
- Digital investigations of incidents based on the analysis of conversation patterns and dynamics
RESULTS MEASUREMENT
- Digital strategy auditing by analysing social media activity and company results
- CompetitorBenchmark by digital activity, the image projected in social media and digital media and consumer rankings, among others
- Campaign monitoring by measuring their impact and the reactions from the public
Project Experience
How can we
help you?
Social Listening, Digital Intelligence and Data analytics
CONSULTANCY