No doubt, these capabilities allow us, marketing and communication agencies, to make a quantum leap in the creative processes to generate spaces, events, experiences and content for any brand, combining different technologies that we can apply simultaneously, combining AI with kinect technology and mixed reality. These multiple capabilities add to the imperative need, on the part of brands, to provide unique “experiences” to their internal audiences and their fans, in events and sponsorships in which the brand is present. A...

In a world where corporate reputation has become an invaluable asset, companies face the challenge of demonstrating the tangible impact of their sponsorship investments. It is no longer enough to be associated with relevant events, causes or initiatives; now, more than ever, it is essential to measure, analyze and optimize the reputational return to make future decisions. Sponsorships have evolved from being a simple visibility tool to become true positioning and differentiation strategies. However, until recently, the measurement of their...

La República, one of the most important economic and financial newspapers in Colombia, has published the latest article by our president, Núria Vilanova, entitled “From searching to talking: adapt or die”. Communication is going through a unique moment, as it was when Google appeared at the end of the 20th century. If search engines forced us to rethink our communication and marketing strategies, the arrival of AI-based tools such as ChatGPT, Perplexity, Copilot or Claude make obsolete what we took...

At the beginning of April Meta has said its final goodbye to the use of verifiers in the United States on all its platforms (Facebook, Threads and Instagram). It has done so in favor of the use of community notes, following in the wake of Elon Musk’s X-driven approach. This movement, which is not unique (even though there are platforms that are still silent and expectant), highlights the delicate theater in which the main sources of information referents of society...

ATREVIA, the global communications and corporate affairs group with over 600 people in 15 countries worldwide, grew revenue by 8.7% in 2024 to 47.6 million euros. It closed the year with an EBIT of 4.3 million euros with the growth coming from both organic revenues and the benefit for part of the year of a number of acquisitions. The Spanish multinational appeared in the “top 100” 2024 of the largest global agencies (Global PR Agency Ranking PRovoke Media), improving its...

If you can imagine a plausible near future, imagine this situation: Your most important client has summoned you to an urgent meeting at his company. Your AI, your AI agent, which you have named Jarvis (I will not deny that I am a fan of science fiction), has reviewed your client’s appointment in the agenda, has calculated the best route from your position to the client’s company, has remotely activated your electric car so that it is heated when you...

Recently, our global CEO, Asun Soriano, had the opportunity to talk to PRovoke Media about the importance of strategic communication in a market in constant transformation. Below we share the interview with you: PRovoke Media (PM): Tell us about ATREVIA and how it stands out from other firms in its market. Asun Soriano (AS): Asun Soriano: ATREVIA was founded by Núria Vilanova 35 years ago. Today, we are a leading consultancy for communication and corporate affairs in Spanish and Portuguese-speaking...

Latin American Keys is an informative and analytical summary regarding the political and economic situation in the Latin American region. These key takeaways, prepared monthly by ATREVIA´s Analysis and Research team, serve to be a useful tool in understanding the evolution of the political-institutional state of Latin America. One of the key trends in recent months has been the decline in inflation across most Latin Americancountries, accompanied by interest rate cuts and moderate GDP growth. However, in the past month, inflation has seen...

Sponsorship is still on the rise, but it requires a significant investment of time and resources on the companies behalf. In a time in which the measurement of impact is increasingly relevant, ATREVIA has developed its own innovative methodology to evaluate the reputational return of these initiatives, considering key factors such as scope, impact, recognition, translation of values and impact on corporate reputation.    The methodology includes 5 phases:     The target audience on which the sponsorship activity has an impact and...

“Building Trust in Times of AI: Reflections and Challenges of Communication Today” was the theme of the event that ATREVIA organized to celebrate its 25th anniversary in Portugal. The main objective was to “create a space for exchange and reflection on the great transformations that communication is facing, marked by the growing integration of artificial intelligence (AI). The event focused on the changes that this technology is bringing to the sector, exploring how companies can keep building and maintaining the...

ATREVIA, a global Communication and Corporate Affairs company, announces the incorporation of Glenda Ruiz, the new Country Manager of the group in Ecuador. The appointment takes place a few months after celebrating the 10th anniversary of the company in the country, where it already has a team of more than 30 collaborators in Quito, Guayaquil, Manta and Ibarra. ATREVIA has 600 multidisciplinary professionals working in 15 countries: Spain, Portugal, Brussels, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Paraguay, Peru,...

Just seven months ago, Sir John Hegarty, one of the world’s creative popes, founder of BBH back in the eighties – one of the most awarded agencies in the world –shook Cannes by sharing a statistic that was devastating and terrifying in equal: brands had invested $750 billion annually in advertising, but only 6% had been truly effective. And it wasn’t a one-off. Over the past 10 years, the effectiveness of advertising has been on the decline. The reason behind...