ATREVIA has an unmissed date in the Spanish marketing world in May 2016 which is the National Marketing Awards. These awards that are organized by the Spanish Marketing Association who reward marketing strategies that excels in innovation, good practices and obtaining tangible results. It is not about awarding an action or a concrete campaign but instead the result of good work along the year.
The 8th edition includes National Marketing Awards in eight different categories that cover all the professional spectrum of the sector:
- Branding
- Innovation
- Institutions
- Latin American institutionalization
- SMEs
- Best Marketing Professional
- Business Leader Driving Marketing
- National Marketing Awards
This year covers a special interest in the new category Internationalization (Latin American Internationalization) that centers in the management of Spanish companies in Latin America (specifically in Brazil, Colombia, Peru, Mexico, Ecuador, Puerto Rico, Nicaragua, Bolivia, Paraguay and Uruguay). In this section hold the collaboration of Casa América and ATREVIA who are the jury that will examine the cases of successful marketing strategies in these countries.
The presentation of the awards took place in Casa América and held the attendance of Maria Sánchez del Corral, President of the Spanish Marketing Association, Pedro Aguilar, vice-president and Victor Conde, managing director. For Casa América´s part, it included Santiago Miralles and Óscar Dávila, CEO and managing director respectively. Representing ATREVIA was the vice-president of the agency, Isabel Lara.