A new edition of the Smartconversations conferences was held the last 11th of July in Bogotá. Created by 3g Smart Group in order to collect and disseminate the latest trends in digital transformation, the event counted with the participation of CEOs from companies like Google, Ricoh, Rrebrand or Phillips, among others.
Juan Eduardo Prada, director of ATREVIA Colombia, had the chance to debate and present his ideas on the key challenges that the businesses immersed in full digital transformation are facing and participate in the panel about how managers lead this change within their companies. The event brought together more than 100 people from different sectors and served as an academic and informational space for exchanging ideas and updating experiences and good corporate practices in the matter.
Initiated in 2006 and with more than 100 editions around the world, the Smartconversations collect some of the major new features to keep in mind to move forward in the process of transformation, all from the triple aspect of space, people and technology.
Leading companies in the sector such as Microsoft, Google, Telefónica, Pfizer, Correos, Endesa, Repsol, CITI, BBVA, Santander, CEPSA, SAP and L´Oreal participate and support these different events around the world each year.