The CEO of ATREVIA, Asun Soriano will deliver a conference in Seville on Monday the 23rd of May on Communication and values in family businesses, in which she will address the strategic importance of communicating responsibly and coherently. She will also provide the key aspects why family businesses and others need to convey values to the following generations to keep flame of family businesses alive and also its competitiveness.
Asun Soriano’s presentation will take place within the Learning, Communicating and Managing a Family Business event, organized by the Association for the Advancement of Management (Asociación para el Progreso de la Dirección (APD)), with collaboration from the Association for Family Businesses in Andalucía (Asociación Andaluza de la Empresa Familiar (AAEF)). The event will be celebrated in the Seville Center Hotel.
Asun Soriano has a degree in Information Sciences and she also has a Master in Corporate and Institutional Communication from the University Complutense Madrid. She also has participated in the Public Management Leadership Program (PLGP) and the General Management Program (PDG) from the IESE Business School. She has more than 20 years of professional experience.
ATREVIA recently published the report Fundamental values and communication in family businesses, which was developed in collaboration with the Family Business Chair in the IESE.