Gema Román, director for the Public Consumption Communication at ATREVIA Madrid, and Isabel Lara, vice president at ATREVIA, will organize an ATREVIA Conference where the latest trends in the communication sector will be unveiled, next Wednesday the 25th of May.
The two directors at ATREVIA, who have abundant experience in the sector, will analyze key aspects of the new reality that configure digital immediacy era: on one hand, it opens immense opportunities for companies but on the other hand they have to confront great challenges. Gema Román and Isabel Lara will review the key trends in current communication, between those that excel at marketing in real time, participatory communication or nomadic communication. In the course of the Conference, how to create brands with values for people with concerns will be debated, in tune with new consumption habits and interaction in the digital era.
Gema Román is the Public Consumption Communication director at ATREVIA Madrid, who designs and coordinates the implementation of strategies for clients in the sector of culture, tourism, restoration, fashion, leisure and energy, etc. She has managed clients like Fundación Telefónica, Starbucks, BP, Royal Caribbean, Parque Warner Madrid, Zippy, Renova, Travel Club, Tiendas Vips and C&A. She has 15 years of experience in communication and 12 have been with with ATREVIA.
Isabel Lara is the vice-president and director at ATREVIA Madrid where she has been with the company for 12 years. During these years she has driven the strategic management of clients in different sectors, as well in the corporate and consumption environments. She manages the training area and she speaks at courses on communication skills for managers. She is currently a member of the company’s Board of Directors.
ATREVIA’s conference next Wednesday, the 25th of May will take place at the headquarters of the consultant (calle Arturo Soria, 99) in Madrid from 9:30 to 11:30 a.m. Limited capacity, prior registration required: eventos@atrevia.com