From the 2nd until the 5th of May, Lisbon hosted the 48th annual PROI worldwide global Summit, being the greatest networking event for communication and PR agencies around the world. This event brought about 100 partners together in the Miragem Hotel in Cascais, from three different regions: EMEA, America and APAC.
Future Forward: preparing your Agency for opportunities ahead, was set as the principal theme of this Summit, starting with a welcome ceremony and dinner in Fuerte de la Cruz, Estoril.
On the second day, ATREVIA had the honor to organize the Lisbon Challenge, in which the partners of PROI were given the chance to get to know the city in which the Summit was taking place this year by participating in different entertaining activities. The founder and president of ATREVIA, Nuria Vilanova, was present at the event as well as the president of ATREVIA Portugal, Ana Margarida.