Nuria Vilanova, president and founder of ATREVIA, picked up yesterday the 2017 award for, Business Excellence, which was granted to this communications consultant by the, Hispanic-American College, an association that recognizes the excellence of Hispanic organizations and professionals.
During the award ceremony, held at by HAC, Ms. Vilanova gave thanks for the recognition and attributes it to the, “work of a great team of professionals that has allowed us to enter new markets and increase our presence to a total of 16 countries”. Furthermore, throughout this 2017, ATREVIA has made progress in its objective of leading the Spanish and Portuguese speaking communication market, and, thanks to its commitment to conciliation, it has become the first Spanish PR agency to obtain the EFR certificate (A Family Conscious Company).
Kike Sarasola, Pilar Jericó, Amancio Ortega Foundation, Teresa Valcarce, Miguel de Cervantes European University, Rio Grande Food, Bernardo de Gálvez Association, Malaga Provincial Council, Iñaki Berenguer, Hefame and Boris Izaguirre have completed this year’s list of Hispanic-American College Laureates.
Companies and organizations are transformed by the arrival of Generation Z
Ms. Vilanova contributed as a speaker at the first day of The NY Summit 2017, where she spoke about the need for organizations and companies to adapt to the new demands of Generation Z; young people who are currently between the ages of 14 and 23 years old.
“Generation Z is that of the five ’I’s: Internet, immediacy, innovation, irreverence, inquietude“, assured Ms. Vilanova. This character of immediacy of their needs and demands is something that’s embedded in this generation, their patterns of consumption are rather impulsive and of momentary use.
The president of ATREVIA also participated in a round table on the topic of female leadership, along with Yanire Braña, Jazlyn Carvajal and Pilar Jericó. The women all agreed on the importance of networking and collaboration among women to ensure progress. “The world would change if one woman would do something for another woman. Men have been working with this mindset” MS. Vilanova noted.
