The Congress Iberoamerica, a business platform for a common future organized by CEAPI and presided by Núria Vilanova will be held from the 26th of September to the 28th in Madrid. “We are going to discuss and analyze key issues in the Iberoamerican business world. Issues such as the need to address a new dialogue between companies and society in the face of the uncertainty generated by the technological revolution, digital transformation, the importance of the brand, new models of family...

The Digital Innovation area of ATREVIA has resealed a new consulting service on crisis & issues coupled with a modern technological solution, an APP that helps companies manage critical situations in the new digital transformation context. Nowadays, we are living a time marked by the digital revolution in which the ground rule has changed radically. The companies are submitted to a major explosion and new forms of interaction with a public that demands real time response, which has invalidated the analogical...

The Spanish newspaper ABC has published the article by Núria Vilanova, It Is Time for the Ibero-American Company, in it she explains the importance of the business and investment relations between Latin America and Spain, which have taken a much more bidirectional and balanced character. “Spain has not only not lost interest in Latam, but it has increased it. Its companies travel to the region to stay and contribute to development of it. This is true of the complicated 1990s...

ATREVIA’s vice president Isabel Lara and the director of Deusto Business School, Iñaki Ortega, have unveiled Phase II of the Generation Z study: The dilemma at the ESADE Forum in Barcelona. A quantitative and qualitative study that x-rays this generation of people from a threefold perspective: as citizens, as consumers and as workers. Young people between 14 and 23 are in a dilemma, the Internet has always been a part of their lives, but the world is not 100% digital...

A new edition of the Smartconversations conferences was held the last 11th of July in Bogotá. Created by 3g Smart Group in order to collect and disseminate the latest trends in digital transformation, the event counted with the participation of CEOs from companies like Google, Ricoh, Rrebrand or Phillips, among others. Juan Eduardo Prada, director of ATREVIA Colombia, had the chance to debate and present his ideas on the key challenges that the businesses immersed in full digital transformation are...

Asun Soriano, CEO of ATREVIA, has been the person in charge to moderate the roundtable on sustainable economy at the Forbes Summit Women held at the Auditorium 200 of the Queen Sofía Museum in Madrid. It’s been an encounter which gathered up to 20 female personalities from different sectors, to talk about the economic, social, and environmental perspectives to the future, which coincide the date established by the EU, year 2020, to achieve its goals. The roundtable led by Asun...

ATREVIA launches a new app for Internal Communication  that combines the latest mobile technology with the expertise of its team in this consulting branch of knowledge. The app is an innovative and complete channel of communication which permits the access to interactive contents from any location and aims to strengthen the internal brand and generate a group feeling though the par excellence device, the mobile phone, which has already become a standard in all groups. This tool, practical and easy...

ATREVIA and Corporate Excellence have presented the report From Communication to Accountability at the conference hall of EAE Business School in Madrid. A template that has summoned new ways of CSR and Sustainability Communication. Asun Soriano, CEO of ATREVIA and Alberto Andreu Pinillos, professor of University of Navarra and senior advisor at ATREVIA, were in charge to display the foretaste results to the attendees. The point is that the current model of social transformation, of mistrust on traditional institutions and...

ATREVIA has opened a brand new office at the Argentinean capital, extending its global presence up to 16 countries in total around the world. With the addition of Argentina, the consultancy presided by Núria Vilanova is now operating actively in six major Latin American markets, since it’s already present in Brazil, Mexico, Colombia, Peru and Chile. The new office in Buenos Aires will be headed by Marina Elizabeth Giménez, an expert in the corporate communication world with a long professional track record...

The great annual call by excellence of the advertising industry, the Cannes Lions International Festival of Creativity, started on the past Saturday its 64th edition in the world famous French town. Between June 17th and 24th, it will gather some of the most creative minds in the world, the most renowned professionals of PR, marketing and advertising and the top figures of design and tech talent, from more than 90 countries in Cannes. But the task of the jury at Cannes Lions...

Ana Margarida Ximenes, president of ATREVIA Portugal,  has participated as speaker in the  4th Coaching Day in Lisbon: Competitive Intelligence for Corporate Communication organised by the  European Association of Communication Directors (EACD). During the event, promoted by IntellCorp and ATREVIA with Euronext, Ana Margarida has shared her ideas about corporate reputation in her presentation: Why is managing reputation more important than ever?   Other experts like António Rodrigues, lawyer and ex Member of the European Parlament; David Santos Managing Partner at IntellCorp; Teresa Fernandes, Marketing Activation Director at Schneider Electric and Pedro Assude, Head...

The director of ATREVIA Peru and Bolivia, Alex Bonet, has participated in the 2nd Internal Communication Forum: Value Generation in Changing Times organized by AmCham, the American Chamber of Commerce of Peru, on the past June 8th in Lima. During its speech, Alex Bonet mentioned about the Z Generation and the key role of Internal Communication in terms of talent capturing and retention in the organizations. The Z youth, as the first ever digital natives, is starting to incorporate themselves into...