Just as, suppliers, employees and consumers, minority shareholders are key participants in companies that are financially tied to their reputation. To know and communicate their opinion in decisive moments allows us, to create value for the company while generating a certitude feeling about possible investment outcomes.
Believing that we need to be at the forefront of communication, we here at ATREVIA have developed, The Shareholder’s Digital Barometer. This is a revolutionary tool that allows us to monitor the opinions of shareholders in real time and continuously over time by creating a panel identified and enrolled using the databases provided by the client.
Having a tangible listening tool of small investors allows us to…
- Evaluate the actions taken and measure their scope. What’s the impact of my actions? Do they work? What is the shareholders perception? How do they visualize it? How do they understand it? How do they live it?
- Know the investor through a scorecard of comparable indicators over time. What are the investments criteria? What will they do in the future? How well do they know the company? What does it think about your social responsibility policy?
- Optimize resources, test possible actions. Will this idea work? What sort of impact will this new action have? Is it worth investing? What kind of present I’m I going to give out at the next company meeting?
- Comply with the Good Governance code recommendations. Do I have clear shareholders indicators? What’s the value of my relationship with shareholders?
If you are interested in The Shareholder Digital Barometer service, please contact our Financial Communications Director, Susana Graupera (sgraupera@atrevia.com)
